We love unboxing, testing, benchmarking, and reviewing the latest and greatest Apple gear at iMore, as well as the various gadgets and software that help you make the most of your iPhones, iPads, Mac computers and more.

We take our responsibility to provide informed and accurate recommendations and reviews seriously. And to make sure we deliver on our commitment to provide reliable advice, we’ve built an evaluation system and associated set of review standards that all of our writers and editors follow.

iMore’s promise to you:

We do not take payment for product reviews, ever. Our reviews always have, and always will be, based on our independent testing, free of outside influence.

We chose products for review based on what we believe our audience is most interested in.
Our thoughts and commentary in reviews is purely our own – no advertisers or partner brands have any say on our scoring.

If a product isn’t up to scratch, we’ll tell you exactly why. We won’t sugarcoat problems, or mislead you. Bad reviews are just as valuable as good ones.

We test products in the same real-world environments you would use them, and ensure each reviewer has been given ample time to thoroughly test a product before typing down their thoughts.

We’ll leave no stone unturned, no feature untouched.
If you think we’re not living up to this promise, please email the editor in chief and we’ll aim to put it right.

Our five-star scoring system
iMore rates the products and services we evaluate using a simple star scale, with one being the lowest rating, and five being the highest, and half marks awarded for those edge cases in between.

These ratings combine objective data and performance with the subjective context of the product in its wider ecosystem, as well as the experience of the writers.